CLASSIFIED ADVERTISING IS A PROVEN METHOD

Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.

TWO BASIC METHODS

Two basic methods are used with classified advertising.  (1)  Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method.  (2)  Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.

OVER 200 LISTED PUBLICATIONS

The following is a listing of over 200 magazines that offer classified advertising. The  first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.

COST/CIRCULATION RATIOS

This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal?  NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227!  That's over 10 times more expensive than the National Enquirer!  However, if you were selling something for hunting, it might actually pull better than National Enquirer.

ASK FOR RATE CARD

Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.

This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:

MAGAZINE NAME CIRCULATION

  1. Globe Group 3,000,000 Weekly
    P.O. Box 21
    Rouses Point, NY 12979-0021
  2. The Star 2,900,000 Weekly
    P.O. Box 1510
    Clearwater, FL 34617
  3. National Enquirer 3,500,000 Weekly
    P.O. Box 10178
    Clearwater, FL 34617
  4. Grier’s Almanac 3,011,680 Annually
    P.O. Box 888281
    Atlanta, GA 30356
  5. Field & Stream 2,000,000 Monthly
    Two Park Ave
    New York, NY 10016-5695
  6. Classified, Inc. 25,000,000+ Monthly
    100 E. Ohio Street, Suite 632
    Chicago, IL 60611
  7. Grit 330,496 10 times/yr
    Stauffer’s Magazine Group
    1503 S.W. 42nd St.
    Topeka, KS 66609-1265
  8. Capper’s 353,422 26 times/yr
    Stauffer’s Magazine Group
    1503 S.W. 42nd St.
    Topeka, KS 66609-1265
  9. Popular Science 1,861,155 Monthly
    2 Park Ave.
    New York, NY 10016
  10. Popular Mechanics 1,633,210 Monthly
    224 West 57th Street
    New York, NY 10019
  11. The Workbasket 2,726,000 6 times/yr
    700 West 47th St., Suite 310
    Kansas City, MO 64112
  12. Home Mechanix 1,003,244 Monthly
    2 Park Ave.
    New York, Ny 10016
  13. Crafts ‘N Things 287,828 8 times/yr
    701 Lee St. #1000
    Des Plaines, IL 60016
  14. The Family Handyman 1,000,000 10 times/yr
    28 W. 23rd Street
    New York, NY 10010
  15. Workbench 1,025,000 6 times/yr
    700 West 47th St., Suite 310
    Kansas City, MO 64112
  16. Crafts Magazine 1,000,000 Monthly
    P.O. Box 1790
    Peoria, IL 61656
  17. Money Making Opportunities 222,000 8 times/yr
    11071 Ventura Blvd.
    Studio City, CA 91604
  18. Spare Time Magazine 301,000 9 times/yr
    5810 W. Oklahoma Ave.
    Milwaukee, WI 53219
  19. INC. Magazine 647,211 Monthly
    38 Commercial Wharf
    Boston, MA 02110-3883
    20 Fate 200,000 Monthly
    Llewellyn Publications
    Box 64383
    St. Paul, MN 55164
  20. Income Opportunities 400,000 Monthly
    1500 Broadway, Suite 600
    New York, NY 10019
  21. Success 1,200,000 10 times/yr
    PO Box 570
    Clearwater, FL 34617-0570
  22. Book Business Mart 50,000 3 times/yr
    Premier Publishers
    P.O. Box 330309
    Fort Worth, TX 76163-0309
  23. Opportunity & Income Plus 250,000 Monthly
    73 Spring Street #303
    New York, NY 10012
  24. Entrepreneur 1,700,000 Monthly
    P.O. Box 570
    Clearwater, FL 34617-0570
  25. Black Enterprise 240,000 Monthly
    130 Fifth Ave.
    New York, NY 10011
  26. Mail Profits 15,000 6 times/yr
    P.O. Box 4785
    Lincoln, NE 68504

This Group Represents More Good Magazines With Low Cost/Circulation Ratios

  1. Hemmings Motor News 261,551 Monthly
    P.O. Box 256 Rt 9 West Blvd
    Bennington, VT 05201
  2. The Old Farmers Almanac 4,400,000 Annually
    PO Box 520/Main Street
    Dublin, NH 03444
  3. The Ladies Birthday Alman. 3,803,450 Annually
    1715 W. 38th St.
    Chattanooga, TN 37409
  4. Cat Fancy 237,528 Monthly
    2401 Beverly Blvd.
    Los Angeles, CA 90057
  5. The Antique Trader Weekly 190,000 Weekly
    P.O. Box 1050
    Dubuque, IA 52001
  6. Cars and Parts 106,111 Monthly
    PO Box 482
    911 Vandermark Rd.
    Sidney, OH 45365
  7. The American Rifleman 1,372,371 Monthly
    470 Spring Park Place
    Herndon, VA 22070
  8. The American Hunter 1,359,643 Monthly
    470 Spring Park Place
    Herndon, VA 22070
  9. Railfan and Railroad 144,216 Monthly
    Carsten’s Publications, Inc.
    P.O. Box 700
    Newton, NJ 07860
  10. Bird Talk 123,134 Monthly
    PO Box 57900
    2401 Beverly Blvd.
    Los Angeles, CA 90057-0900
  11. Model Railroader 181,683 Monthly
    1027 N. 7th St.
    Milwaukee, WI 53233
  12. Sports Collectors Digest 43,361 Weekly
    700 East State St.
    Iola, WI 54990
  13. Muscle Car Review 71,235 10 times/yr
    Dobbs Publishing Group, Inc.
    3816 Industry Boulevard
    Lakeland, FL 33811
  14. The American Legion Magazine 3,004,913 Monthly
    PO Box 1055
    Indianapolis, IN 46206
  15. Crochet World 72,300 6 times/yr
    House of White Birches
    306 East Parr Rd
    Berne, IN 46711
  16. Gun Week 20,000+ Weekly
    Box 488 Station C
    Buffalo, NY 14209
  17. Quiltworld 71,000 6 times/yr
    House of White Birches
    306 East Parr Rd.
    Berne, IN 46711
  18. Woodman of the World Mag. 466,625 Monthly
    1700 Farnam St.
    Omaha, NE 68102
  19. California Senior Citizens 69,000 Monthly
    4805 Alta Canyada Road
    La Canada, CA 91011
  20. Sew News 235,000 Monthly
    P.O. Box 1790 – News Plaza
    Peoria, IL 61656
  21. American Motorcyclist 176,169 Monthly
    33 Collegeview Road
    Westerville, OH 43081
  22. American Collector’s Journal 50,926 Bi-Monthly
    P.O. Box 407
    Kewanee, Il 61443
  23. Shooting Times 196,441 Monthly
    News Plaza
    PO Box 1790
    Peoria, IL 61656
  24. 58 Dog Fancy 135,320 Monthly
    2401q Beverly Blvd.
    Los Angeles, CA 90057
  25. Guns Magazine 205,619 Monthly
    Publisher’s Development
    591 Camino de la Reina, Ste. 200
    San Diego, CA 92108
  26. National History 511,463 Monthly
    488 Madison Ave.
    New York, NY 10022
  27. Baseball Digest 297,490 Monthly
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  28. Farm Journal 730,145 13 times/yr
    230 W. Washington Sq.
    Philadelphia, PA 19106-3599
  29. The Farmer 118,459 21 times/yr
    1999 Shepard Rd.
    St. Paul, MN 55116
  30. Finescale Modelier 77,748 Bimonthly
    1027 N. 7th St.
    Milwaukee, WI 53233
  31. Trains 91,749 Monthly
    1027 N. 7th St.
    Milwaukee, WI 53233
  32. Good Old Days 72,500 Monthly
    House of White Birches
    306 East Parr Rd.
    Berne, IN 46711
  33. Dune Buggies & Hot VW’s 107,302 Monthly
    2950-A7 Airway Ave.
    Costa Mesa, CA 92626
  34. American Handgunner Magazine 179,751 6 times/yr
    Publishers Development
    591 Camino de la Reina, Ste. 200
    San Diego, CA 92108
  35. Fur-Fish-Fame 172,847 Monthly
    2878 E. Main Street
    Columbus, OH 43209
  36. Changing Times 1,372,867 Monthly
    1729 H St., N.W.
    Washington, DC 20006
  37. B’NAI B’RITH JEWISH MONTHLY 171,457 Monthly
    823 United Nations Plaza
    New York, NY 10017
  38. QST 161,442 Monthly
    225 Main Street
    Newington, CT 06111
  39. Railroad Model Craftsman 72,315 Monthly
    Carsten’s Publications, Inc.
    P.O. Box 700
    Newton, NJ 07860
  40. Power Boat 83,224 11 times/yr
    15917 Strathern St.
    Van Nuys, CA 91406
  41. Saturday Evening Post 500,000 6 times/yr
    1100 Waterway Blvd.
    Indianapolis, IN 46202
  42. Successful Farming 575,686 14 times/yr
    Locust at 17th
    Des Moines, IA 50336
  43. Hunting 311,715 Monthly
    8490 Sunset Blvd.
    Los Angeles, CA 90069
  44. Michigan-Out-Of-Doors 101,066 Monthly
    2101 Wood St.
    Lansing, MI 48912
  45. The Rotarian 510,000 Monthly
    1560 Sherman Ave.
    Evanston, IL 60201
  46. Car and Driver 900,691 Monthly
    1515 Broadway
    New York, NY 10036
  47. Organic Gardening 1,188,335 Monthly
    33 E. Minor St.
    Emmanus, PA 18098
  48. Country Music City News 500,000 Monthly
    50 Music Square West, 6th Floor
    Nashville, TN 37203-3246
  49. Bowling 131,351 6 times/yr
    5301 South 76th Street
    Greendale, WI 53129-0500
  50. Motor Trend 738,964 Monthly
    8490 Sunset Blvd
    Los Angeles, CA 90069
  51. Soldiers of Fortune 105,000 Monthly
    P.O. Box 693
    Boulder, CO 80306
  52. W.C. – Cross Stitch 72,851 Bimonthly
    306 East Parr Rd
    Berne, IN 46711
  53. Equus 138,011 Monthly
    656 Quince Orchard Rd.
    Gaithersburg, MD 20878
  54. Our Sunday Visitor 115,000 Weekly
    200 Noll Plaza
    Huntington, IN 46750
  55. W.C.- Home Cooking 68,265 Monthly
    306 East Parr Road
    Berne, IN 46711
  56. Flower and Garden 4,171,000 6 times/yr
    700 West 47th. St., Suite 310
    Kansas City, MO 64112
  57. Full Cry 33,955 Monthly
    Gault Publications
    P.O. Box 10
    Boody, IL 62514
  58. American Cage-Bird Mag. 40,000 Monthly
    One Glamore Court
    Smithtown, NY 11787
  59. Prorodeo 26,567 Bi-weekly
    101 Prorodeo Dr.
    Colorado Springs, CO 80919
  60. Football Digest 203,182 10 times/yr
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  61. Guns & Amo 521,638 Monthly
    8490 Sunset Blvd.
    Los Angeles, CA 90063
  62. Modern Photography 650,386 Monthly
    825 Seventh Ave.
    New York, NY 10019
  63. Family Motor Coach Association 98,000 Monthly
    8291 Clough Pike
    Cincinnati, OH 45244
  64. The Highlander 38,000 7 times /yr
    P.O. Box 397
    Barrington, IL 60011
  65. Craft Art Needlework Digest 101,189 Bimonthly
    P.O. Box 584
    Lake Forest, IL 60045
  66. Yankee 2,900,000 Monthly
    Yankee Publishing, Inc.
    4850 Gaidrew Road
    Alpharetta, GA 30201
  67. National Speed Sport News 75,000 Weekly
    P.O. Box 608
    79 Chestnut Street
    Ridgewood, NJ 07451-0608
  68. National Review 240,000 25 times/yr
    150 E. 35 Street
    New York, NY 10016
  69. Collectors Mart 86,623 6 times/yr
    P.O. Box 12830
    Wichita, KS 67277
  70. Lapidary Journal 35,982 Monthly
    P.O. Box 80937
    San Diego, CA 92138
  71. Easyriders 356,590 Monthly
    28210 Dorothy Dr.
    Agoura Hills, CA 91301
  72. Video Review 450,001 Monthly
    902 Broadway
    New York, NY 10010
  73. Basketball Digest 104,238 8 times/yr
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  74. Winning! Newsletter 100,000 Monthly
    5300 City Plex Tower
    Jenks, OK 74037-5300
  75. Teddy Bear and Friends 60,743 6 times/yr
    900 Fredrick Street
    Cumberland, MD 21502
  76. Women’s Circle 49,100 6 times/yr
    House of White Birches
    306 East Parr Road
    Berne, IN 46711
  77. Shutterbug 90,000 Monthly
    PO Box F
    Titusville, FL 32781
  78. High Fidelity 300,172 Monthly
    825 7th Ave.
    New York, NY 10019
  79. Skiing 440,370 7 times/yr
    1515 Broadway
    New York, NY 10036
  80. Soundings 105,606 Monthly
    33 Pratt St.
    Essex, CT 06426
  81. Motorcyclist 209,757 Monthly
    8490 Sunset Blvd.
    Los Angeles, CA 90069
  82. Horoscope 104,200 Monthly
    245 Park Ave.
    New York, NY 10167
  83. Practical Homeowner 708,504 9 times/yr
    33 E. Minor St.
    Emmaus, PA 18048
  84. Bassmaster 530,757 Monthly
    One Bell Rd.
    Montgomery, AL 36117
  85. Antique Monthly 66,243 Monthly
    P.O. Drw. 2
    Tuscaloosa, AL 35402
  86. Pipe Smoker 25,000 Monthly
    P.O. Box 22085
    Chattanooga, TN 37422
  87. Banana Republic Trips Mag. 300,000 Monthly
    One Harrison St.
    San Francisco, CA 94105
  88. Camping & RV Magazine 20,000 Monthly
    P.O. Box 337
    Iola, WI 54945
  89. Women’s Household 39,200 Quarterly
    House of White Birches
    306 East Parr Road
    Berne, IN 46711
  90. Body, Mind & Spirit 152,000 Monthly
    P.O. Box 701
    Providence, RI 02401
  91. Cycle 373,398 Monthly
    1515 Broadway
    New York, NY 10036
  92. Today’s Chicago Woman 125,000 Monthly
    200-West Superior, #400
    Chicago, IL 60610
  93. Lottery Player’s Magazine 180,127 Monthly
    321 New Albany Rd.
    Moorestown, NJ 08057
  94. Video 407,050 Monthly
    460 W. 34th St
    New York, NY 10001
  95. Archery 113,023 Monthly
    319 Barry Ave. Suite 101
    Wayzata, MN 55391
  96. The Quarter Horse Journal 67,664 Monthly
    2701 I-40 East P.O. Box 200
    Amarillo, TX 79168
  97. W.C. – Country Needlecraft 44,508 Monthly
    306 East Parr Rd.
    Berne, IN 46711
  98. Modern Drummer 78,400 Monthly
    870 Pomton Ave.
    Cedar Grove, NJ 07009
  99. International Travel News 26,109 Monthly
    2120 28th St.
    Sacramento, CA 95818
  100. Worldradio 25,833 Monthly
    2120 28th St.
    Sacramento, CA 95818
  101. Kiwanis 279,249 Monthly
    3636 Woodview Trace
    Indianapolis, IN 46268
  102. Power and Motoryacht 135,319 Monthly
    1234 Summer St.
    Stamford, CT 06905
  103. Modern Electronics 75,241 Monthly
    76 N. Broadway
    Hicksville, NY 11801
  104. Sail 175,212 Monthly
    100 First Ave
    Charlestown, MA 02129
  105. The Lutheran 1,083,181 Monthly
    426 S. Fifth Ave.
    Minneapolis, MN 55448
  106. Americana 325,186 Monthly
    29 W. 38th St.
    New York, NY 10018
  107. The Horse Trader 28,370 Monthly
    P.O. Box 728
    Middlefield, OH 44062
  108. Passenger Train Journal 16,151 Monthly
    P.O. Box 6128
    Glendale, CA 91205
  109. Runner’s World 451,512 Monthly
    33 E. Minor St.
    Emmaus, PA 18049
  110. The Log 46,960 Monthly
    P.O. Box 89309
    San Diego, CA 92318
  111. Harvard Magazine 186,677 Monthly
    7 Ware St.
    Cambridge, MA 02138
  112. Horse Illustrated 135,609 Monthly
    25025 I-45 North, Suite 390
    Spring, TX 77380
  113. Trailer Boats 72,501 Monthly
    20700 Belshaw Ave.
    Carson, CA 90746
  114. Skip 35,400 Monthly
    P.O. Box 404
    Bala Cynwyd, PA 19004
  115. Trailblazer 94,572 Monthly
    15375 S.E. 30th Place
    Bellevue, WA 98007
  116. Saltwater Sportsman 128,521 Monthly
    186 Lincoln St.
    Boston, MA 02111
  117. Midwest Outdoors 37,773 Monthly
    111 Shore Dr.
    Burr Ridge, IL 60521
  118. Golf 912,157 Monthly
    380 Madison Ave.
    New York, NY 10017
  119. Southern Outdoors 288,963 Monthly
    P.O. Box 17915
    Montgomery, AL 36141
  120. Cats Magazine 129,332 Monthly
    445 Merrimac Dr.
    Port Orange, FL 32019
  121. The Western Horseman 162.369 Monthly
    3850 N. Nevada Ave.
    Colorado Springs, CO 80933
  122. Guitar World 128,823 Monthly
    1115 Broadway
    New York, NY 10010
  123. Mother Jones 183,864 Monthly
    1633 Misson St.
    San Francisco, CA 94103
  124. Flying Models 27,073 Monthly
    Box 700
    Newtown, NJ 07860
  125. Golf Digest 1,239,100 Monthly
    5520 Park Ave.
    Trumbull, CT 06611
  126. Fishing World 341,215 6 times/yr
    700 West 47th St., Suite 310
    Kansas City, MO 64112
  127. The Christian Herald 142,376 Monthly
    40 Overlook Dr.
    Chappaqua, NY 10514
  128. UCLA Monthly 186,000 Monthly
    1633 Westwood Blvd., Ste 110
    Los Angeles, CA 90024
  129. Video Marketplace 140,000 Monthly
    990 Grove St.
    Evanston, IL 60201
  130. The Owner Builder 66,150 Monthly
    1516 Fifth St.
    Berkeley, CA 94710
  131. Pennsylvania Sportsman 65,490 Monthly
    P.O. Box 5196
    Harrisburg, PA 17110
  132. Woodenboat 103,180 Monthly
    P.O. Box 78
    Brooklyn, ME 04616
  133. The Ensign 54,534 Monthly
    P.O. Box 31664
    Raleigh, NC 27622
  134. Small Boat Journal 57,103 Monthly
    Box 400
    Bennington, VT 05201
  135. Women’s Sports and Fitness 300,708 Monthly
    809 S. Orlando Ave., Ste H
    Winter Park, FL 32789
  136. Dirt Bike 131,930 Monthly
    10600 Sepulveda Blvd.
    Mission Hills, CA 91345
  137. True West 32,939 Monthly
    P.O. Box 2107
    Stillwater, OK 74076
  138. Jazz Times 49,237 Monthly
    8055 13th St., Suite 301
    Silver Springs, MD 20910
  139. Tours & Resorts 194,716 Monthly
    990 Grove St.
    Evanston, IL 60201
  140. Hockey Digest 103,506 Monthly
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  141. Canoe 64,060 Monthly
    P.O. Box 3146
    Kirkland, WA 98083
  142. The Nation 79,978 Monthly
    72 5th Ave
    New York, NY 10011
  143. World Tennis 383,059 Monthly
    3 Park Ave.
    New York, NY 10016
  144. The BackStretch 25,380 Monthly
    19363 James Couzens Hwy.
    Detroit, MI 48235
  145. Motor Boating and Sailing 141,463 Monthly
    224 W. 57th St.
    New York, NY 10019
  146. Car Collector/Car Classics 31,318 Monthly
    P.O. Box 28571
    Atlants, GA 30328
  147. Circus 281,842 Monthly
    3 West 18th St.
    New York, NY 10011
  148. National Lampoon 250,002 Monthly
    155 Avenue of the Americas
    New York, NY 10013
  149. Total Health 71,010 Monthly
    6001 Topanga Canyon Rd.
    Woodland Hills, CA 91367
  150. Bestways 161,815 Monthly
    P.O. Box 2028
    Carson City, NV 89702
  151. Writer’s Digest 220,196 Monthly
    1507 Dana Ave.
    Cincinnati,OH 45207
  152. Boating 188,057 Monthly
    1515 Broadway
    New York, NY 10036
  153. Horticulture 178,508 Monthly
    20 Park Plaza, Suite 1220
    Boston, MA 02116
  154. New Age 151,730 Monthly
    342 Western Ave.
    Brighton, MA 02135
  155. N.J. Hunting and Fishing 15,000 Monthly
    P.O. Box 100
    Somerdale, NJ 08083
  156. Dog World 64,732 Monthly
    29 North Wacker Dr.
    Chicago, IL 60606
  157. Outdoor America 43,422 Monthly
    1701 N. Ft. Meyer Dr.
    Arlington, VA 22209
  158. Sport Fishing 109,384 Monthly
    809 South Orlando Ave.
    Winter Park, FL 32789
  159. Old West 28,385 Monthly
    P.O. Box 2107
    Stillwater, OK 74076
  160. Treasure 22,679 Monthly
    6745 Adobe Rd.
    29 Palms, CA 92277
  161. Petersen’s Photo Magazine 283,010 Monthly
    8490 Sunset Blvd.
    Los Angeles, CA 90069
  162. Fine Woodworking 296,773 Monthly
    P.O. Box 355
    Newtown, CT 06470
  163. Old House Journal 97,948 6 times/yr
    69th & Seventh Ave.
    Brooklyn, NY 11217
  164. Snowmobile 419,478 Monthly
    319 Barry Ave.S., Suite 101
    Wayzata, MN 55391
  165. Lost Treasure 41,423 Monthly
    P.O. Box 937
    Bixby, OK 74008
  166. Cycle News 60,700 Monthly
    2201 Cherry Ave.
    Long Beach, CA 90806
  167. Yachting 136,028 Monthly
    1515 Broadway
    New York, NY 10036
  168. The N.Y. Review of Books 114,234 Monthly
    250 E. 57th St.
    New York, NY 10107
  169. American Film 133,232 Monthly
    1. E. 54th St.
      New York, NY 10022
  170. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
    51 Madison Ave.
    New York, NY 10010
  171. Knitting Digest 25,600 6 times/yr
    House of White Birches
    306 East Parr Rd.
    Berne, IN 46711
  172. American Photographer 254,107 Monthly
    1515 Broadway
    New York, NY 10036
  173. Saturday Review 200,000 Monthly
    214 Massachusetts Ave. N.E.
    Washington, DC 20002
  174. Human Events 36,695 Monthly
    422 1st St. S.E.
    Waashington, DC 20037
  175. American Business 104,772 Monthly
    1775 Broadway
    New York, NY 10019
  176. Classic Toy Trains 10,000 Monthly
    11027 North Seventh St.
    Milwaukee, WI 53233
  177. Auto Racing Digest 44,124 Monthly
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  178. Soccer Digest 27,929 Monthly
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  179. High Technology Business 203,678 Monthly
    214 Lewis Wharf
    Boston, MA 02110
  180. The Western Boatman 23,961 Monthly
    20700 Belshaw Ave.
    Carson, CA 90746
  181. Archaeology 105,146 Monthly
    15 Park Row
    New York, NY 10038
  182. Motorcross Action 92,257 Monthly
    10600 Sepulveda Blvd.
    Mission Hills, CA 91345
  183. Threads 125,913 Monthly
    P.O. Box 355/63 S. Main St.
    Newtown, CT 06470
  184. UTNE Reader 67,449 Monthly
    2732 West 43rd St.
    Minneapolis, MN 55410
  185. Yoga Journal 44,819 Monthly
    2054 University Ave.
    Berkley, CA 94704
  186. Practical Horseman 55,752 Monthly
    Gum Tree Corner
    Unionville, PA 19375
  187. Dirt Wheels 88,632 Monthly
    10600 Sepulveda Blvd.
    Mission Hills, CA 91345
  188. Hounds and Hunting 9,697 Monthly
    Box 372
    Bradford, PA 16701
  189. Backpacker 172,111 Monthly
    1515 Broadway
    New York, NY 10036
  190. Bowling Digest 104,159 Monthly
    Trump Card Marketing
    222 Cedar Lane
    Teaneck, NJ 07666
  191. Darkroom Photography 70,508 8 times/yr
    9021 Melrose Ave.
    Los Angeles, CA 90069
  192. Miniature Collector 23,602 Quarterly
    170 5th Ave.
    New York, NY 10010
  193. Gun Dog 62,973 Bimonthly
    1901 Bell Ave., Suite 4
    Des Moines, IA 50315
  194. BLUMS FARMERS ALMANAC 100,000 Annually
    3301 Healy Dr. S.W.
    Winston-Salem, NC 27103
    222 The Magazine Antiques 60,578 Monthly
    980 Madison Ave.
    New York, NY 10021
  195. Hispanic Business 107,875 Monthly
    360 S. Hope Ave., Suite C.
    Santa Barbara, CA 93105
  196. Linn’s Stamp News 74,082 Weekly
    P.O. Box 29
    Sidney, OH 45365
  197. Sel!ing 100,000 Quarterly
    PO Box 570
    Clearwater, FL 34617-9862
  198. Mustang Monthly Monthly
    Dobbs Publishing Group, Inc.
    3816 Industry Boulevard
    Lakeland, FL 33811
  199. Super Ford Monthly
    Dobbs Publishing Group, Inc.
    3816 Industry Boulevard
    Lakeland, FL 33811
  200. Corvette Fever Monthly
    Dobbs Publishing Group, Inc.
    3816 Industry Boulevard
    Lakeland, FL 33811
  201. Mopar Muscle 6 times/yr
    Dobbs Publishing Group, Inc.
    3816 Industry Boulevard
    Lakeland, FL 338